About Us

It all started with a simple, yet powerful thought: "Iyyaka Na Budu Wa Iyyaka Nastaeenn." These words, which mean "You alone we worship, and You alone we ask for help," referring to Allah (S.W.T) . This became the foundation of something truly special—Awliyahaja.

This brand was born out of love and empathy, inspired by a deep desire to help the little ones who are struggling silently with skin conditions. Today, far too many children suffer from eczema, psoriasis, and dry skin. Some are born with it, while for others, it begins in their early months. When left unchecked, these conditions can escalate, causing long-term discomfort, pain, and insecurity.

As parents, we know how important it is to see our children feeling happy and comfortable in their own skin. It breaks our hearts to see the struggle that many babies go through—restless nights, constant itching, and the worry in their little eyes. At Awliyahaja, we understand this pain. We want every child to feel safe, snug, and peaceful in their own skin, no matter what they’re going through.

That’s why we’ve crafted every piece of clothing with the utmost care, using 100% cotton. We believe that the fabric your child wears should be as gentle as your love for them. It should allow them to move freely, feel comfortable, and above all, be themselves without irritation or discomfort.

Your little one deserves to feel good in their skin, and so do you, as a parent. You deserve peace of mind, knowing that your child is wearing something soft, breathable, and kind to their sensitive skin. Awliyahaja is here to help make that possible, because every child deserves comfort, care, and a childhood free from the worry of skin troubles. Let us be part of your journey, and let your little one feel the love in every stitch.